I specialise in creating digital content and campaigns that simplify complex ideas and engage diverse audiences.
By combining creativity with data-driven insights, I deliver projects that are clear, accessible, and measurable, from websites and email journeys to surveys, campaigns, and rebrands.
My experience spans shaping award-winning digital platforms, designing research to uncover audience needs, and translating findings into strategies that improve engagement and growth.
I bring together content, strategy, and analytics to ensure every project connects with people and delivers real impact.
Projects
Click a project title to view the full case study.
<aside>
- Contributed to content strategy and copywriting across 25+ webpages, ensuring clarity and accessibility
- Designed and analysed member survey to shape personas and improve user experience
- Recognised with the Pensions Age Communication Award 2025 for excellence in member engagement
</aside>
<aside>
- Delivered multi-channel campaigns that shifted members to online services
- Owned GA4 and Looker Studio analysis, producing insights that directly informed campaign optimisations
- Achieved a measurable uplift in portal logins while cutting print costs significantly through digital-first delivery
</aside>
<aside>
- Designed and analysed a full member survey, generating actionable insights across active, deferred, and pensioner groups
- Produced dashboards and reports that enabled senior stakeholders to make data-driven decisions
- Findings directly shaped the communications strategy and priorities for the year ahead
</aside>
<aside>
- Project managed the rollout of a new visual identity across member communications
- Coordinated timelines, approvals, and delivery with internal teams and external designers
- Ensured all materials were consistent, compliant, and accessible across digital and print channels
</aside>
Skiis DB
▲ Back to Top ▲
Award winning scheme website
Digital adoption and cost saving
Survey design and audience insights
Pension scheme rebrand